Toyota Prius

The Toyota Prius has become the worldwide benchmark in hybrid technology. With Toyota’s Hybrid Synergy Drive, the electric motor and petrol engine have been combined to serve as power sources to ensure an efficient drive, whilst performance is delivered at optimum levels.

Toyota Prius

The Toyota Prius has made its first appearance in Malaysia in its third generation. Toyota Malaysia has brought this technologically advanced vehicle to this country, and it is available in a range of exciting colours including Silver Metallic, White Pearl, Abyss Gray Metallic and Red Mica Metallic. You can own a Prius from only RM139,000, this is thanks to new tax incentives on hybrid vehicles that have been recently set by the government.

Toyota Prius

Everything about the Toyota Prius signifies advancement and 21st century style.The exterior of the vehicle has been designed in a unique shape, the bonnet and windscreen slope steadily to join the roof, making it easy for air to glide off the vehicle, and thereby allowing for optimum aerodynamics. Toyota has also designed and constructed the Prius with lightweight body components, the lighter weight of the vehicle not only contributes to aerodynamics, but also ensures reduced fuel consumption. Toyota has added a distinct touch to the exterior of the Prius (which sets it apart from the other Toyota Vehicles) by adding a Hybrid Synergy Blue emblem and headlamps.

Toyota Prius

Beneath the Prius’s bonnet lies futuristic technology, the Prius has been fitted with a truly impressive 1.8 litre 2ZR-FXE engine, which incorporates Toyota’s VVT-i technology, Toyota’s Exhaust Gas Recirculation system and an electric water pump. These technologies combine beautifully, allowing ultimate performance and maximum fuel efficiency to co-exist. Toyota has fitted the Prius with a Nickel-Metal Hydride (Ni-MH) battery, which has been engineered to supply the motor with an optimal level of electricity. It is an advanced innovation in that it does not need any maintenance, is compact and lightweight and lasts the lifetime of the vehicle. By running on the collaboration of the petrol engine and electric motor, emissions are considerably reduced. The Prius also has the feature of running on the electric motor alone, this will result in zero fuel consumption and zero emissions.

Toyota Prius

The Toyota Prius has a cleverly devised braking system, it is a system consisting of Brake-force Distribution, Traction Control System, Vehicle Stability Control, Anti-lock Braking System and Electronic Power Steering. These sub-systems co-ordinate to allow for superior handling on any type of road, be it slippery, winding, or straight.

prius interior

Human-Centred Design: Ergonomic next-generation control system
The driver’s cockpit is divided into two district zone for easy, intuitive access. The “command zone” is positioned in the centre cluster for immediate access to functions. The “Display zone” of the centralised Multi Information Display provides easy visibility to key information

The interior of the Prius is nothing short of magnificent with its revolutionary layout, comfortable seating space and versatility. The controls have been artistically and meticulously placed on the central cluster and steering wheel. The steering wheel has the convenient Touch Tracer, which allows the driver to access the Multi-Information Display without shifting attention from the road. The Head-Up Display is a very exciting addition to the Prius, it projects driving information on the lower windshield glass in front of the driver and reduces the need to divert attention from the road. The Prius has been designed with a convenient Smart Entry and Start System, which makes it easy to unlock and start the car. The seats of the Prius are large and supportive, and with the ample amount of the floor space, all passengers have a comfortable amount of leg room. The front seats of the Prius have slender seatbacks which allow for increased legroom for the passengers at the back. The front seats can also fully recline and the 60:40 split rear seats can be easily and quickly folded down to allow for more carrying space.

Advanced features
The integration of cutting-edge technology contributes to driving pleasure. Display of various information such as system operation and driving status also helps the driver optimise a fuel-efficient driving style.

The Prius has been constructed with various safety features. It has a High Rigidity Body: the body of the car has been designed to absorb impact from a collision, and thereby reduce the risk of injury to the occupants. The vehicle has also been designed with front and rear crumple zones. The Hill-Start Assist is a new Toyota technology which maintains brake pressure on all four wheels for that moment when the driver’s foot moves from the brakes to the accelerator: this prevents the car from rolling when moving off from a traffic light or stop street, and can also prove to be extremely helpful in slope situations.

A comfortable space
The spacious cabin and meticulous attention to detail creates a warm and comfortable environment.

The product of the “minimum exterior, maximum interior” design, the Toyota Prius have a spacious interior that can be enjoyed by all passenger, and also gives them with ample luggage area.

The awards list of the Toyota Prius is endless and includes the Engine Technology International award for “Best Engine 1.4 litre -1.8 litre” in 2005, the Green Engine of the Year award in 2008 and the Autocar Asean Award 2009 in the Hybrid Category. It was also named in the UK by Top Gear as “City Car of the Year” in 2009. In Malaysia, the Prius won the NST “Good Design” award in 2009, the Asian Auto “1st place Fuel Efficiency Award” in 2009 and the Asian Auto Premium Family Cars “1st place Fuel Efficiency Award” in 2010.

The Toyota Prius is a piece of the future, with its standard of performance and remarkable fuel-efficiency combined with its green technologies, it is no wonder that it has become a highly sought after car throughout the world.

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